Introducing Saas Compass By Elevation

At Elevation Capital, our passion for the Software-as-a-Service (SaaS) theme runs deep, and we believe that India's vibrant SaaS industry has come of age, with many startups taking the global stage. Building upon the country’s proven legacy of large-scale IT services, a new generation of Indian entrepreneurs is creating SaaS companies that address sizeable enterprise pain points —.  While the past few years have been impressive, the upcoming decade promises an even more spectacular surge for SaaS in India. The number of $100Mn+ ARR companies is expected to more than triple to 30+ by 2031, just as India’s SaaS revenues are poised to make a massive leap from $8 billion to $50 billion.

As partners of this vibrant ecosystem, we’ve spent hours talking with SaaS founders and their ambitions for a global scale. Despite a flourishing SaaS ecosystem in India, our interactions with founders revealed three core areas where they required support to unleash its complete potential:

• Access to SaaS Playbooks: 67% of founders are looking for guidance on key aspects of building a SaaS business, such as identifying ICPs, GTM strategies, sales, and more.
• Navigating International Markets: 75% of SaaS founders voiced the need for assistance in making headway to international markets to serve global customers.
• Understanding Foreign Markets: Hiring key early employees in global markets is crucial, and SaaS founders urgently need insights to better understand the market.

We heard, we understood, and thus SaaS Compass was born — a first-of-its-kind program aimed at assisting Indian SaaS founders in reaching their fullest potential as they set out to build extraordinary companies. Here’s what founders can expect from SaaS Compass:

• Playbooks, Field Guides, and Masterclasses: Our resources will help founders navigate common challenges in scaling a SaaS business.
• Sharp, Thought-Provoking Content: We’ll bring you stimulating content discussing emergent trends for the next generation of builders.
• One-to-One Mentorship: Founders can tap into our curated set of functional leaders (“SaaS Captains”) to receive personalized mentorship and guidance to navigate complex problems.
• Access to Expertise in Target Markets: The program will facilitate access to networks and provide tactical knowledge to successfully steer through the US market

Our SaaS Compass Captains are the pulse of the program, committed to helping up-and-coming SaaS founders go beyond in their journey. SaaS Captains are seasoned leaders and experts with deep industry knowledge. They understand the unique challenges SaaS companies face and are committed to partnering with us to address these.  We are excited to collaborate with our Captains in creating practical playbooks which can help early-stage SaaS founders navigate key aspects of company building more surely. We also look forward to facilitating one-to-one connections between builders and Captains to help with personalized mentorship and deeper problem-solving.

By arming founders with the wisdom of industry leaders and hands-on operational guidance, we are committed to fostering a thriving ecosystem of innovative SaaS companies in India and positioning them on the global map.

Founders can register for SaaS compass at elevationcapital.com/saas-compass. If you’re an entrepreneur building the next great SaaS business in the region, we want to hear from you. Reach out to Elevation’s SaaS team at saas@elevationcapital.com.